Michael Rebello

Hey, I’m Michael Rebello. I’ve been doing iOS development since iOS 4, and currently work at Lyft. Prior, I started and sold 2 small companies, did some consulting, and built the app for another startup. I live in San Francisco with my wife Milla and our two cats. This page contains a little bit of my background – feel free to contact me!

Lyft – Senior iOS Engineer | 2016 – Current

When I first joined Lyft in 2016, I spent most of my time working on the Shared Rides product offering. I was then asked to join a very small team tasked with building the redesign of the Lyft rider app. I now work on mobile infrastructure, building support for networking and analytics using tools such as Go, Swift, Python, and Protobuf.

ActivityHub – Product & Architecture | 2014 – 2016

In 2014, I joined ActivityHub to build their iOS app and back-end, designed as a calendar application which integrated with several services. A few months later, they acquired my company, Scholastic Connections, and I began leading product development for both initiatives before later closing down Scholastic Connections as the company pivoted towards the enterprise space as a Salesforce partner. My remaining time at ActivityHub was spent leading development on their app (open sourcing part of it), shipping regular releases, and building out their API for 3rd parties.

Flounder Apps – Co-founder | 2013 – 2016

I spent a few years with a co-founder on a company focused on building the game Ambition: Strategy War Game – an iOS app designed as a complex, turn-based strategy game. In addition to writing the majority of the application, I also did some PHP development on our server. This was acquired by another organization in 2016, and they’re still distributing the game.

Scholastic Connections – Founder | 2014 – 2015

I founded Scholastic Connections, a company that partnered with classroom management providers to create an iOS application which provided teachers and families with easy access to their students’ data. In 2014, the company was acquired by ActivityHub, after which the product expanded to Android and grew its userbase before ultimately being shut down when ActivityHub pivoted towards the enterprise space.

Independent Consultant | 2011 – Current

Over the past several years, I have worked on some projects as a consultant for various companies, such as Py and UMA. I’ve also developed a few of my own apps, ranging from productivity applications to small games. Most of these were sold off or removed from the App Store when I switched jobs.